BoS Workshops, new speakers, much stuff.


Hi {{ subscriber.First_Name }},



A big week for us, hope it has been good for you. We now have BoS USA workshops up, more speakers confirmed and more talks to share.

Workshops are held on the afternoon the conference closes. We've focused on helping you to prioritize and focus your thoughts when you get back into the real world. While they are optional, we want to help you to maximize the value of your investment in attending Business of Software Conference.

More here but topics include: 

# What you could do to make your website more effective?
# Developing a personal action plan to put new ideas to work.
# Learning some powerful techniques to understand your customers better.
# Making Roadmaps work for you.
# Sharing ideas about successful Remote Working.

They will all be small, personal, hands-on, powerpoint free, informal and fun.

New Speaker, Mike McDerment, Freshbooks. Have you ever worried that your software is getting old, that you're one step away from being out maneuvered by a more agile competitor, that you need to do something but you can't run a growing business and rewrite your codebase? This is normal in the software business. Enterprise software companies have been worried about SaaS businesses for years. SaaS businesses worry about more agile competitors (Gail Goodman talked about her 17 years running a SaaS business, Constant Contact, last year. 17 years - think about how much has changed in that time?). 

Mike spoke at BoS in 2011. He was already secretly concerned that despite serious growth, his code wasn't flexible enough to be future proof.

This year, he will share the story of his expensive attempts to address this and how ultimately, a new startup competitor, provided the answer to the future of Freshbooks. 

Scholarship Places - don't forget to apply or recommend a friend for a scholarship. Priority always given to people with interesting ideas, those pursuing meaningful causes, those at the start of their career, underrepresented groups in the industry. (In other words, if you're venture funded and brogging about the stellar success of your pickup app, you're unlikely to make it).


Lightning Talks - some very interesting applications so far. The standard of these talks has got better and better every year. Application deadline, 21st July... 


The Job You Want a Conference to Do: We love the Jobs to be done framework and have started making a point of asking people what they want a conference to do. It's helped us understand how we can stay focused on improving our product.

We would love to know what job you want a conference to do, what do you want to get out of the investment in your time and money? What job does the best conference/software event you attend do for you?

Please reply and complete this sentence:

When I go to X, I want to ________, so I can _____. (X is the name of the event you find most valuable).

We appreciate your input. Thank you.

We've already learned a lot that we think will help keep us improving what we do. We've also heard people articulate the value they get from coming far better than we ever could. This is Shawn Anderson, Co-founder, PDQ.


Here is Bridget Harris, CEO of YouCanBookMe, who was kind enough to send us this short video...

Bridget Harris, YouCanBookMe, on Business of Software Conference

We might abandon all our efforts to develop persuasive copy and leave the marketing to the people who make up the community. 

The elephant in the room. People who abuse their power in the  tech industry.

Thank you for some very thoughtful responses to this. One reader suggested we should only accept companies that have very clear anti-harassment policies. 'Codes of Conduct' are now commonplace at events, should these include clauses to exclude attendees from companies that don't make their policies explicitly clear? What do you think?

Interesting Stuff Curated for Ridiculously Busy Tech People

In place of our usual links to interesting things we have read this week, I'm leaving you with a single thing. Remember Gail Goodman's the 'Long, Slow, SaaS Ramp of Death'?  Here is the follow up.

Gail Goodman, 'Lessons Learned in 17 Years Building and Exiting a SaaS Company'

Lessons Learned in 17 Years Building and Exiting a SaaS Company | Gail Goodman | BoS USA 2016
Have a lovely weekend.

Mark Littlewood
+ 44 7760 171 929