Talk: Taking On A New Territory - Simon Johnson, Freshworks
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Establishing a presence in new territories is inevitable for any software business that aims to be a global leader in its field, but often companies underestimate the complexity of the process. It is rarely as simple as opening a sales office in a serviced office and letting the new team get on with it. Simon has experience as an executive charged with developing overseas markets from the UK and as the UK lead of one of the fastest growing SaaS companies in the world Head Quartered in Chennai. He shares the key take outs he believes are critical to making new offices work effectively and profitably.
Playlist: How To Build Great Company Culture
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Good company culture is more than a ping-pong table or beers on a Friday - it's about creating an environment for your employees to thrive in. But how do you build that? And how do you scale it? This Business of Software Playlist is here to help answer those questions.
Promise Phelon (CEO, TapInfluence) kicks off the playlist by explaining why Perks do not equate to Culture, and then Mikey Trafton (CTO, Alamo Drafthouse Cinemas) & Alexander Osterwalder (Inventor, Business Model Canvas) give a framework for where to start when thinking about company culture.
Podcast: The History Of Business of Software
Listen to me jabbering on
About a month ago I got up very early to speak to someone on the other side of the world about software. It's a Monkey Podcast is run by Kevin Garber, Founder of ManageFlitter, and sadly features no actual monkeys. Instead, it's chock full of tech news and interviews with interesting people.
Sadly, Kevin was unable to book an interesting person for this episode and so got in touch with me. We talked about the history of Business of Software, the UK tech scene, the rise of the 'wanna-preneur', the bootstrapped/VC debate, and, somewhat inevitably Cambridge Analytica.
The interview starts 25 minutes in if you want to hear my dulcet tones.