August rates end - time to register. Final program/schedule. New Kathy Sierra talk.

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It's that time - I just learned Labor Day signals the unofficial end of summer in the USA. Terrible news - if it didn't also mean that 11th Business of Software Conference USA is just around the corner - 18-20th September. Something to look forward to as we all swing back into action - particularly as August prices run out tomorrow.

If you're still planning on/thinking about coming? Now is the time to act. Hotels getting full, spaces running low and a whole lot of BoS goodness awaits... (If you think you're just too busy to attend, you definitely need to attend - Sharpening the Saw).

What might you miss? In the words of regular attendee Dave Collins, "The problem with BoS is that you deliver what every other conference promises - brilliant talks, incredible people, attention to detail, friendliness and you all really care about delivering the best content and conference experience for everyone"

What might you get out of coming to Business of Software Conference USA? Apart from insights from an extraordinary line up of speakers, a single-track conference designed to help you understand how you make great software and build great software companies, lots of discussion, problem-solving and networking with fantastic people over great food? There are a lot of 'intangibles' - the one people always mention is the generosity, intelligence, kindness and willingness of other attendees to listen and help others. We've always thought of BoS as an event where people come to listen not broadcast, to learn not to sell.

Sound like your kind of thing? We hope so.

One attendee's take. We're sharing Ziad Wakim, CEO/Founder of Kumbu's take on some of the unexpected value he took away in this guest blog post. (TL;DR spending proper time with speakers, new ideas and tools to adopt in everyday operations, turning his ideas about learning on their head, discovering that fear of failure affects even the most 'successful' entrepreneurs and more).

In Essence. In two and a half days, we give you the ideas, the connections and the motivation to build better software and better software businesses.

Workshops Designed with the objective of helping you to focus on some of the things you take away from the main conference and plan to put them into action back in the office. The Wednesday Workshops cover some great topics.

A special incentive for you to take the plunge and save your conference place today. The next 5 registrations for Business of Software Conference USA, will get a complimentary workshop place courtesy of our lovely supporters, Pragmatic Marketing. Register for a Conference Only ticket and drop me an email to indicate the workshop you would like to attend. Be quick, when summer is over they will be gone. 


Motivation Matters. A missing Kathy Sierra Talk.

Kathy is often cited as one of the most influential speakers people have heard at BoS over the years. Here's a talk we haven't shared before from BoS Europe. Motivation Matters.

* Please note, for technical reasons, slides are not incorporated into video.

Interesting Stuff Curated for Ridiculously Busy Tech People

Tech and the Fake Market Tactic Anil Dash, (BoS USA 2017 speaker), on how tech has moved from creating free to fake markets. 4 minute read

Your customers define your company Deciding who you serve determines whether you’re a product-led company or a sales-led company. 8 minute read

Trying to solve the traveling salesman's problem How Ocado tries to optimize it's routing for 260,000 grocery deliveries per week. 3 minute read

Uber's new CEO The driverless company has found a new driver. Does he have an appetite for risky manoeuvres. 4 minute read

Hope to see you in Boston. Please let us know if you have any questions about coming along - we will always help if we can.

FINALLY Don't forget, book today, and first five registrations get a complimentary workshop pass and don't forget, ticket prices rise Aug 31st.


We hope to see you in Boston. 

Mark Littlewood
+ 44 7760 171 929