Hello {{ subscriber.First_Name }},

Last night we hosted Marty Cagan in London for a fascinating discussion about creating tech products. If you've not heard of Marty, you almost certainly use products that he's worked on. Ebay, Google, Facebook, Airbnb, Netflix, Disney, Adobe, LinkedIn - basically, Marty knows what he's doing. We were hosted by our good friends at Geovation, the Ordnance Survey's property and data lab. 

You can see my notes from the evening here on how to get the most from your engineering teams. 

The thing that struck me most was the talk of how Product Managers are far more effective if they have an understanding of the whole business ecosystem. A competent PM knows the user acquisition cost, customer pain, legal issues, contracts, sales channels, marketing angles, etc, etc. Not only that, but you have better Engineers if they are interested in (or at the very least know about) the broad schema of the business.

In fact, that's why Business of Software Conference exists. Our Conferences are curated to give you a better understanding of how the best Software/SaaS/digital businesses are made.

We'll be covering Product, Culture, Design, Marketing, Sales, and Leadership, to name just a few topics. And our hope is that you'll leave more knowledgeable and inspired, and take back great ideas to your company.

As ever, we are so convinced of this that we offer a full money back guarantee - if you come and don't get value, we'll refund the full cost of your ticket. It's a guarantee we offer every year at Business of Software Conferences - it keeps us focused on delivering great content at an event where the attendees are not the product.

You can see the full schedule for Business of Software Conference Europe here - it's one of our strongest speaker lists ever. Take 2 days off from working IN your business to work ON your business. You won't regret it.

All the best,

Mark Littlewood
+44 7760 171 929