Notes, Slides, & Pictures from #BoS2018
Slides, Notes, & Pictures from #BoS2018
You may have missed the conference, but don't worry - there's lots of good stuff from #BoS2018 here for you. The talks will be released over the course of the next year, but for now, here are the slides, notes and some highlights from attendees for you to enjoy.
Mikey Trafton to speak at BoS USA 2018
Find out more about Mikey Trafton
I'm thrilled to announce that Mikey Trafton will be returning to speak at Business of Software USA this year. Mikey spoke at BoS about culture before it was trendy. His talk, 'How To Build A World Class Culture In 3 Easy Steps', preceded the Netflix culture code and is often cited as one of the most influential and meaningful talks on the topic. He also spoke about 'Recruiting A Badass Team'. This year he'll be picking up from last time and talking about 'How To Manage Your Badass Team'. Click below to find out more about Mikey, and to watch his previous talks at BoS Conferences.
New Talk: Marty Cagan on why Customers Are Not The Source Of Innovation
Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and with SVPG he has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon - to name just a few household names.
In this talk, Marty hammers home the point that customers are not the source of innovation - it must come from inside your company. Prime and the iPhone would not exist if Amazon and Apple listened to their customers, he argues. Using examples from some of the biggest product companies in the world, Marty shows how using engineers in Product Discovery can lead to innovation in a way that a focus group never could.
Watch Marty's Talk
Marty was in London to launch the second edition of his book, Inspired - How to create tech products customers love. If you read the first edition, go and buy the second - for esoteric reasons, this isn't so much as an update, as a completely new book. The chapters are very short which makes you think you are reading very fast.