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It's a bumper week for new talks - OK, we've got 2 new ones from 2017, including Seth Godin. A new speaker to announce today and more to follow shortly. Stay tuned. Plus, our fabulous sponsors and an opportunity to get your company in front of people at BoS conference. Read on.

Speaker & Workshop Announcements We're announcing a bunch of new speakers for this year's BoS USA Conference in the next few weeks as well as the first set of workshops. Watch this space but, first up, we're delighted to welcome back Rich Mironov, no stranger to Business of Software (check out previous talks below). Rich is talking about making roadmaps work in practice.

Sponsoring BoS Conference Our first sponsors for Business of Software Conference USA are live. Huge thanks to our Gold Supporters...

  • Balsamiq (again!) - Brilliantly simple mockups.
  • Bambora - Making payments easy. 
  • GoodData - Enterprise Analytics at scale.
  • Koombea - Building web and mobile apps since 2007.

Tuesday Night Networking Drinks - yes, a new slot on the BoS USA program. Join us for drinks at the end of day two before heading off for self-propelled dinners in the thriving Seaport Waterfront. (If you came to BoS in the early years, be prepared to be amazed at what has changed).

  • Thanks for the suggestion and support FE International
    - Trusted partners to sell your SaaS or software business.

You can come and meet them in the coffee/networking area alongside a few other select companies that want to meet with 400 of the world's smartest software folks.

Want to be part of something small and special? We're not a huge tradeshow so don't expect a cavernous exhibition hall full of disinterested freeby seekers but if you want to spend quality time with smart people and have your brand associated with Business of Software, get in touch here. We would love to speak to you.

Onwards to the talks...

7 Lessons from 33 Years in the Software Industry - Seth Godin
Lessons Learned In 33 Years In The Software Industry | Seth Godin, Author | BoS USA 2017

The man needs no introduction, but here it is anyway. Seth Godin is the founder of Yoyodyne and Squidoo, and the author of seminal books such as ‘Purple Cow’, ‘Tribes’, and ‘Linchpin’. He’s been in the business for 33 years: at BoS USA 2017, he shared 7 important lessons he’s learned during that time and ran a mass-participation marketing masterclass.

Watch Seth's Talk

New BoS USA Speakers: Rich Mironov


Rich Mironov has spoken at Business of Software once before on the 'Four Laws of Software Economics' a talk that has an incredibly rare picture of a wild durse (aka horck if you are German).

The Four Laws of Software Economics

Rules To Live By - Dupsy Abiola
Rules To Live By | Dupsy Abiola, Intern Avenue | BoS Europe 2017

Dupsy shares five of the rules she lives by and tells the stories behind them. From finding the right advice for you, changing direction, through navigating the sometimes murky world of investors to how to pitch your business effectively to customers, partners, investors you’ll learn some great lessons from her honesty and openness.

Watch Dupsy's Talk


Curated News For Ridiculously Busy People

Thanks for reading. All the best.

Mark Littlewood
+44 7760 171 929