Hello {{ subscriber.First_Name }},

What a lovely week it is over here at BoS Towers. The sun is shining, football (soccerball) is coming home, and we've got 5 new speakers to announce for BoS USA 2018. It's now less than 3 months until the 12th USA Conference and prices rise soon - save your place before Saturday 14th July.

(Oh, and OF COURSE, it's 4th July). Happy birthday America.

We considered holding off on the newsletter this week because of Canada Day, Independence Day but we've got so much to share with you that if we saved it all till next week, it would be a week's worth of reading. Also this week, there's an invitation to a free Hangout on Big Data this Thursday with Deliveroo VP Growth Vince Darley, and a new talk from Natalie Nagele about the importance of knowing why your company exists and the perils of pursuing growth at all costs. Come and join Natalie on 24th July for an online hangout too. She is ace.

First: Speakers.

Upcoming Events

**THIS WEEK** Making Use of Big Data Online Hangout
Vince Darley - VP Growth, Deliveroo // 12.00 ET, Thursday 5th July

The Importance Of Values Online Hangout
Natalie Nagele - CEO, Wildbit // 12.00 ET, Tuesday 24th July

** Business of Software Conference USA
Boston, MA // 1-3rd October --- REGISTER


5 New Speakers for BoS Conference USA 2018


Yes, we've got 5 new speakers to tell you about. Some familiar names and some new ones to the stage. Bob 'JTBD' Moesta, Bethany Pagels-Minor, Shawn Anderson, Shane Corellian, and Peldi Guilizzoni will be speaking in Boston. Here's why.

Bob Moesta is one of the early proponents of Jobs-To-Be-Done, a framework that helps you to discover why your customers buy (or don't buy) your products. He spoke previously at BoS USA back in 2013 about how to interview customers to properly what they really want - one of the most influencial BoS Videos of all time. This year, Bob takes JTBD to another level with his talk, The 5 Disciplines of an Innovator. He is also running a half day Switch Workshop on Wednesday - more on all the workshops next week.

Bethany Pagels-Minor is an experienced Product Manager and devoted agilist. Until recently, they were a Senior Product Manager at Sprout Social but Bethany is leaving Chicago and heading west to a company you will definitely have heard of, maybe even dream about. Watch this space. This October for her debut BoS talk, Bethany will be speaking about The Many Flavours of Agile and how to pick the right one for your team. 

If you've attended a Business of Software Conference before, the next two gentlemen may look familiar. Shawn Anderson and Shane Corellian are identical twin brothers and co-founders of Having attended their first BoS in 2008, they've returned pretty much every year since. Shawn claims that he can trace PDQ's growth and financial success to "things learned directly at Business of Software". Speaking for the first time this year, Shawn & Shane are teaming up to share what 2 founders who despise marketing have learned while running their company in the wonderfully titled Alternative Marketing or "Oops, I did a marketing".

Giacomo 'Peldi' Guilizzoni is the Founder & CEO of Balsamiq - makers of rapid, effective, and fun wireframing software. If you've been to Business of Software Conference before, you'll know Peldi. He's been attending since it started and has spoken 4 times - giving us a unique behind-the-scenes look at the growth of Balsamiq from a one-man project to a scaling software company of 25 at his most recent talk at Europe 2017. Balsamiq is now 10 years old, with 31 remote employees. We're looking forward to the latest installment of the Balsamiq story from Peldi this year. I try hard not to bring the same speakers back every year, it feels like I should be bringing more perspectives into the event but, in the case of Peldi and a few others, the combination of incredible honesty, insight, openness and actionable ideas has meant that he is consistently the person that people have asked to bring back. If you have found his previous talks useful, wait for this year...

Click below to find out more about all the speakers for BoS USA 2018.

Show Me All The Speakers


New Talk: Keeping Fun In Your Business Life - Natalie Nagele
Keeping The Fun In Your Business Life | Natalie Nagele, Wildbit | BoS USA 2017

Natalie Nagele, a long time BoS attendee, is the CEO of Wildbit - a small software company that makes tools to help developers design, code, and ship brilliant software. The homepage of Wildbit's website opens not with a pithy one-liner about what their software does, but a mission-statement:

"We're more than a company. We're a family."

Wildbit exists for their employees - not their customers. In this important talk from Business of Software USA 2017, Natalie talks about the joy of being a 'normal' company that makes decisions for its employees rather than 'The Beast' that is the business. A refreshing, inspiring talk that will make you want to revisit your company's values. Click below to watch the talk, and click here to join us for a hangout with Natalie on 24th July.

Watch Natalie's Talk


Making Use Of Big Data - Hangout with Vince Darley

Vince Darley is a self-confessed Data Junkie (arguably one of the more sensible and safe kinds of junkie). During his time as Chief Data Scientist at King Games (makers of that stealer-of-time, Candy Crush Saga), Vince managed the data generated by over 6.7 million daily users. 6.7 million. That's a terrifying amount of data. 

In this hangout, Vince will outline some of his learnings from getting impact from Big Data, before opening the floor up to a Q&A. If you're working with Data, or have colleagues who are, Vince (now the VP Growth at Deliveroo, Europe's fastest growing company) is a very worthwhile voice to listen to.

Join us this Thursday at 12.00 ET for what promises to be a fascinating discussion. If you register, we'll send you a replay even if you can't join us live.

Save My Place


Curated News For Ridiculously Busy People

Two of the companies mentioned in this week's newsletter work four day weeks because they want to be different. Small prize for guessing the two. What would you do that marks you out from the crowd? Peace and love and goodwill to all.

Mark Littlewood
+44 7760 171 929