Hello {{ subscriber.First_Name }},

If you're planning on coming to BoS Conference Europe, it's time to act. We're running out of hotel rooms at the conference hotel and prices rise at the end of March. Tick tock...

In other news, Lightning Talk applications for BoS Europe are open, we've got new sessions to announce and later today, we're hosting a Hangout with Mike McDerment, CEO/Founder of FreshBooks. If you're thinking about ways of addressing a big change in your business, this will be well worth your time.

Upcoming Events

**TODAY** Why You Should Consider Re-Platforming Your SaaS Online Hangout
Mike McDerment, FreshBooks // 12.00 ET, 19th March

**NEW DATE** Sense & Respond Online Hangout
Josh Seiden, S&R Press // 12.00 ET, 27th March

Innovation: Catching the Next Wave Online Hangout
Prof Rita Gunther McGrath & Michael Sikorsky // 12.00 ET, 9th April

** Why Innovation Must Come From Inside CEO Tales, London, UK
Marty Cagan, Silicon Valley Product Group // 18.00-21.00, 25th April

** Business of Software Conference Europe
London, UK // 21-22nd May --- REGISTER

** Business of Software Conference USA
Boston, MA // 1-3rd October --- REGISTER

BoS Europe - Integrating AI into Product Strategy


Please welcome Carl Ryden who will speak at BoS Conference Europe this year, London, May 21-22. Carl is a long time BoS Attendee, and the CEO/Founder of PrecisionLender - a company with a relentless focus on helping people to do their best.

When PrecisionLender incorporated AI into their product, they thought less about clever AI and more on on UX, customer jobs-to- be-done and making their human customers smarter. Carl will explain why customer focused product management has been the key to the successful growth of their solution.

Show Me All The Sessions


Just 2 Weeks Left For The BoS Hotel Rates


There's not long to go now - just over 2 months until we kick off our 5th Europe Conference at The Barbican - May 21-22nd.

If you want a room at the Conference Hotel (The Montcalm at The Brewery) at our reduced BoS rate, you need to book your stay before 1st April. (Subject to availability). Miss the boat and you will probably have to pay more for a far inferior hotel. 

Tell Me How To Book My Stay


Submit a Lightning Talk for BoS Conference Europe


Lightning Talks have been a mainstay at Business of Software Conferences for many years. Always a highlight of the event, they pit speakers against constraints that force them to deliver their points quickly, clearly, and, more often than not, with a good deal of humour.

Previous Lightning Speakers include Alexis Ohanian (Co-Founder, Reddit), Patrick McKenzie (@patio11, Atlas/Stripe), Des Traynor (Co-Founder, Intercom), and many more. Fancy yourself among the pantheon of the greats? Don't fear - we're more interested in the content you submit than how impressive your job is but you do need to show you can deliver the goods.

Before applying, we recommend you watch a couple of videos - click the links above for a few. You can submit your application below.


I want to submit a Lightning Talk

New Video: Josh Seiden - Sense & Respond
Sense & Respond | Josh Seiden, Author | BoS USA 2017

In 2016, a frustrated Tesla owner tweeted at Elon Musk that people were parking their cars at a charge station for hours at a time. 6 days later, Tesla released an update to the software in their cars with a new feature - once an owner's car was fully charged, they received a smartphone alert telling them that if they didn't move their car, they would be charged a per-minute parking fee.

Josh Seiden spoke at BoS Conference USA 2017 about this new method of working for software companies - Sense & Respond. The nature of software now is that it's in continuous production. And that enables us to work in a new way - to build things, sense how people use them, and respond appropriately. His dog Joey joins him on stage too. You should watch it.

Watch Josh's Talk Here 

Curated Tech News For Ridiculously Busy People

See you at our Hangout with Mike McDerment later today.

Don't forget to save your place for Business of Software Conference Europe and save your place at the conference hotel. Any questions, let us know and we will try to help. 

Mark Littlewood
+44 7760 171 929