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Copywriting January 18, 2024

7 Awe-Inspiring Email Copywriting Examples You Need to See

Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38 in

Email Marketing January 9, 2024

14 Research-Backed Ways to Split Test Your Subject Line for More Opens

Email open rate is important. After all, if someone doesn’t open your email, they can’t read it. A/B testing your email subject lines is one of the best ways to optimize your email marketing efforts.

Email Marketing January 9, 2024

9 of the Best Valentine’s Day Email Examples We’ve Seen

Ah, Valentine’s Day… The day of love. Or, more accurately, the day of gifting your partner, your BFF, your dog, or yourself. According to The National Retail Federation, the average American consumer

Holiday Marketing January 5, 2024

11 Valentine’s Day Marketing Strategies You Can Try Today

Valentine’s Day is one of the biggest commercial opportunities for marketers. With spending expected to reach $22 billion this year in the US alone, you need to leverage this romantic ecommerce

Email Marketing January 3, 2024

9 Email Subject Line Best Practices For High Open Rates (+ Examples)

Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can

Copywriting January 2, 2024

9 Proven Copywriting Formulas (With Real-Life Examples)

Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took

Brand Marketing December 25, 2023

How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)

Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they

Email Marketing December 25, 2023

7 New Year Email Examples (That Are Super Effective)

Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and

Email Marketing December 21, 2023

7 January Newsletter Ideas (and Why They Work)

After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to

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